To celebrate the launch of the new Renegade MY23, Mopar colaborated with Jeep designing aftermarket accessories specially for the model. In order to publicize these new accessories and celebrate the new release, we created this Buzz Model: a spicy version of the 4x4 Trailhawk version, even more off-road. With the premise of being a show car, which would encourage people to explore the model and create an instagrammable moment, we bet on a camouflage wrapping with a satin touch throughout the body. Inside, we brought the launch body color Punk’n Orange to the accents, such as the center console, air conditioning outlets and seams. The embroidered detail on the seats was inspired by the tail light. #OnlyInAJeep.
Stellantis Design South America
Design Director: Peter Fassbender
CMF Head: Isabella Vianna
CMF Development: Laís Lopes
Project Manager: Pablo Assumpção
Exterior Aftermarket Design: Thiago Mazzini
Graphic Design: Pietro Irama
Design Director: Peter Fassbender
CMF Head: Isabella Vianna
CMF Development: Laís Lopes
Project Manager: Pablo Assumpção
Exterior Aftermarket Design: Thiago Mazzini
Graphic Design: Pietro Irama
2022
