Fiat Pulse is the first SUV developed by Fiat for the Latam market. For this model, we chose fabrics that embody the uniqueness of modern architecture, with its graphic patterns and bold shapes, and applied these visual signatures into the car's interior. The goal here was to convey elegance, inspired by Fiat's inherent Italian heritage represented by high fashion, quality fabrics and textures, combined with the visuals from the urban landscape.
For both versions we focused on fabrics that were also cost effective for the project. The Entry version brings a circular mesh fabric on the insert, with a light and dark approach accomplished by two layers: a black weft on top of a silver layer, that matches the chrome and painted silver details on the interior. The Mid version brings embossing and an appliqué with a suede-like microfiber textile in Walnut. which brings a touch of warmth. We also chose the same fabric for the bolsters, reducing the cost with the fabrics and allowing us to work with more finishes, like the embossing and appliqué, enriching the interior. The Fiat Flag tag on the side of the passenger seat also adds a little easter-egg to the cabin.
Images by Stellantis Media
Stellantis Design South America
Design Director: Peter Fassbender
CMF Head: Isabella Vianna
CMF Development: Vitor Moreira Marques
Fabrics Development: Laís Lopes
Project Manager: Alexandre Maxwell
Design Director: Peter Fassbender
CMF Head: Isabella Vianna
CMF Development: Vitor Moreira Marques
Fabrics Development: Laís Lopes
Project Manager: Alexandre Maxwell
2021
