Marcela is not your ordinary Doctor. We've known eachother since we're 12 years old, and when she approached me with her idea for a personal brand, it was a hard task to tackle. It seems to me that the more you know about someone, the more great qualities and attributes stand out to be chosen as a concept. But one thing that has always struck about her personality is her ability to communicate. She talks fast and a lot, and always has something to say. Her dream was always to become a mother, and after the birth of her daughter, she started her own Instagram account documenting the development of her child through her unique perspective, combining her medical profession with her love for children.
For her personal branding project, the talk bubble became my main inspiration, combined with subtle and colorful tones that illustrate the duality of seriousness and the brightness of her personality. It all comes together in a brand that conveys the unexpected joys of being a mother, a communicator and a Medical Doctor.
For her personal branding project, the talk bubble became my main inspiration, combined with subtle and colorful tones that illustrate the duality of seriousness and the brightness of her personality. It all comes together in a brand that conveys the unexpected joys of being a mother, a communicator and a Medical Doctor.
